The Problem

DocsHound, a Microsoft-backed AI startup, revolutionizes the way user documentation is created and consumed. But after launching, the team struggled to break through the noise in a crowded AI marketplace and book sales meetings at a competitive rate.

They even tried pre-recording customized videos for their prospects, but the result came nowhere near to justifying the time and effort involved in making them,

Our Solution

Congruity crafted a multichannel outreach strategy that used a pattern disrupt technique — unexpected, creative approaches that stand out and drive engagement.

In this case, we used DocsHound’s AI to build an automated system that created customized demos for a list of highly qualified target clients.

Once built, this system immediately began delivering results in the form of meetings booked and a pipeline full of highly qualified buyers.

The Outcome

The use of pattern disrupt tactics helped us more than double the industry average meeting rate, accelerating sales conversations and securing DocsHound’s first externally sourced paying clients.

DocsHound used our system to book more than 100 demos in the first month, converting several to long-term paying customers.